A key tenet of SpencerHall’s Disciplined Radical Thinking process is to have a carefully curated “Brain Trust” of radical thinkers create ideas with our client teams. Their divergent perspectives ensure we leapfrog conventional wisdom to generate truly breakthrough ideas.

We thought it would be stimulating to share the different ways our Brain Trust members are inspired to think creatively. Today’s insight is from William Leach, author of Marketing to Mindstates: The practical guide to applying behavioral desire to research and marketing.

Will says: “When I seek inspiration and creativity, I return to a lesson from Rick Rubin’s book, The Creative Act: everything is connected. When I need breakthrough ideas, I remind myself that all objects or ideas, no matter how different they may seem, have a God-given connection. If found, this connection will form something unique and perfect in the world. My job is to discover the link between two dissimilar ideas, allowing me to bring a new vision to life.”